Notes on what makes growth work, and what gets in the way.

Why clear positioning begins with the market you choose to compete in, and the alternatives you leave behind.

A more useful way to separate acquisition cost, channel maturity, and the hidden work required to convert demand.

Packaging is a commercial operating model. The website is only where customers first encounter it.

How to read cohort behavior when headline ARR is moving faster than customer quality.

Good prioritisation is less about what matters and more about what must become true first.